Bring a Heritage Brand to the Future

The Challenge

Corazon Dayro Ong’s CDO began in 1975 as a kitchen-based “mom-and-pop” enterprise. Today, CDO is a major food company that manufactures and distributes a wide selection of food products under popular brands CDO, Bibbo, Holiday, San Marino, Highlands and Danes.

The company sought to update and more firmly define its corporate identity, in order to ensure it endures with consumers.

The Delivery

The CDO team embarked on a journey of crafting their refreshed brand identity that cumulates to the relaunch of the brand, it’s communications and a refresh of the brand visual identity.

Assets Delivered:
Brand Book
Implementation Roadmap for brand refresh rollout

The Results

CDO new challenger brand identity was brought to live through its new brand book, visual identity and in 12 months, brought the brand from 342nd to top 14th brand in Philippines.