DRIVE INNOVATION IN THE BODY CARE CATEGORY

Challenge

In a highly competitive body care market, a leading brand sought to establish itself as a thought leader by driving a long-term innovation pipeline. The goal was to move beyond reactive, country-specific innovations and create a portfolio that resonated with evolving consumer needs.

Outcome

FFL identified the opportunity to redefine what qualifies as a trully innovative innovation by adopting an outside-in perspective. Through a fully-virtual program, FFL engaged creative consumers and subsequently conducted a 2-day virtual workshop with the brand team, resulting in 12 shortlisted and refined innovation concepts.

These concepts progressed to consumer testing, strengthening the brand’s innovation pipeline and boosting team confidence in driving thought leadership.

FFL’s approach led to the successful launch of a new product range across Southeast Asia, solidifying the brand’s position as a trusted expert in body care.