BUILD MARKETING CAPABILITIES IN THE PHARMACEUTICAL SECTOR

Challenge

In the Philippines pharmaceutical industry, a leading organization sought to enhance the marketing capabilities of its team to drive customer-centric decision-making and strategic action planning.

Outcome

FFL saw the importance of integrating capability building with business activities to drive immediate results and impact.

Through a 4-day program that included deep customer immersion, real-work discussions, and action planning, FFL incorporated customer centric concepts, developed frameworks to guide insightful action planning and tailored exercises that guided participants to apply their learning to real business challenges immediately.

The programme saw participants develop stronger action plans based on deep customer insights and this allows for the organisation to drive more customer centric solutions and continue to set new benchmarks for the pharmaceutical industry in the years to come.