ELEVATE ASIAN FLAVOURS

Challenge

A leading retailer sought to transform its private label brand into a powerhouse of Asian flavours. The goal was to move beyond a “fast follower” approach and create products that resonated with modern home cooks across multiple markets.

Outcome

FFL saw the need to uncover the evolving culinary trends and deeper insights on the journey of home cooks. This led to a two- step approach to bring intelligent naivety to the team: A consumer safari with home cooks and Inspiration from cooking experts.

Through a subsequent 2 day co-creation workshop, FFL and the client developed 75 innovation concepts across 3 product categories that reimagines the home cooking experience and tap on the latest culinary trends.

The project charted a strong innovation roadmap, elevating the brand’s positioning and strengthening its appeal to a new generation of home cooks.